About Us
About The Sound Store - Auckland's Custom AV& Home Automation Specialists
Some businesses sell technology. The Sound Store installs it, integrates it, and stands behind it until it works exactly the way you imagined.
We are Auckland's custom installation specialists for home automation, audio-visual systems, home security, lighting control, WiFi networking and shade automation. Our clients range from homeowners in Remuera and Herne Bay to commercial clients across the CBD, all connected by a desire for technology that genuinely improves their lives, not just fills a shelf.
The Sound Store has been part of Auckland's audio-visual landscape for over 30 years. Today, as a combined business following our merger with home automation specialists iPower, we offer one of the broadest and deepest custom installation capabilities in New Zealand.
Meet the Director — Chris Du Toit
Chris Du Toit
Director, The Sound Store | Founder, iPower Ltd
Chris Du Toit has spent more than three decades working at the intersection of electrical engineering and intelligent technology. Qualified as an electrician in 1990 with a NZCEE-equivalent qualification, he began his career specialising in electronic technologies, including microprocessor-controlled systems, before moving to New Zealand from South Africa in 1997.
After building a career in specialist technology integration in Auckland's healthcare sector, Chris founded iPower Ltd in 2011, one of Auckland's first dedicated smart home and home automation companies. In 2022, iPower merged with The Sound Store, combining 22+ years of AV heritage with Chris's decade-long automation expertise to create the business it is today.
Our Story
The Sound Store has been part of Auckland's audio-visual landscape since the mid-1990s, when it opened as an iconic destination on Newmarket's Broadway - a store unlike any other in the city, where customers could experience technology in a real home environment rather than staring at rows of boxed products.
When Chris Du Toit, then running his home automation company iPower, saw the opportunity to bring The Sound Store and iPower together, the fit was obvious. iPower brought deep automation expertise: smart home integration, access control, CCTV, lighting control, and the systems-thinking that separates great installations from good ones. The Sound Store brought decades of AV heritage, premium brand relationships with Sonos, KEF, Sonance, and Devialet, and a loyal Auckland client base.
The merger created something genuinely different: an Auckland business with the breadth of a full-service custom installation company and the depth of specialists who have been doing this, and only this, for decades. Having previously operated out of our Remuera Road showroom, we have evolved our model to deliver the ultimate real-world demonstration. Today, we bring the showroom directly to you, offering the exclusive opportunity to trial premium audio and visual products in the comfort of your own home (deposit required) before making a final commitment.
Today, The Sound Store is not a traditional hi-fi shop. We are a custom installation company and design service that lets you see, hear, and feel exactly how world-class technology performs in your own living space.
Experience It First From the Comfort of Your Own Home
Technology is difficult to explain and easy to experience. That's why we've moved away from the traditional showroom model and brought the demonstration directly to you. We offer the unique opportunity to trial premium audio and visual products in the comfort and acoustics of your own home (deposit required), allowing you to experience everything from high-fidelity sound to home theatre setups in your actual living space.
For broader integration needs, like automated lighting, security interfaces, and whole-home networking, we come to you for an on-site consultation. This is not a sales call. It's a chance to see what's possible, ask questions without pressure, and start imagining what your own home or business could feel like.
We welcome enquiries from homeowners, architects, interior designers, and property developers at any stage of a project, from early-stage planning to "I want to upgrade what I already have."
Ready to experience it? Contact us today to arrange an in-home product trial or to book a consultation with our custom installation team.
What We Do - Our Services
Our Brand Partners
The Sound Store works exclusively with brands that earn their place through engineering quality, product reliability, and long-term support. Our core brand partners include:
- Sonos — The world's most popular wireless multi-room audio platform. Intuitive, reliable, and infinitely expandable.
- KEF — Award-winning British speaker engineering. From the LS60 Wireless to the new XIO soundbar, KEF sets the benchmark for active speaker performance.
- Sonance — The global leader in architectural audio. In-ceiling, in-wall, invisible and landscape speaker systems built to disappear into your home's architecture.
- Devialet — French engineering at its most extreme. The Phantom series produces astonishing acoustic performance from a remarkably compact form factor.
- Ubiquiti — Enterprise-grade networking and security hardware, made accessible for premium residential and commercial installations through the UniFi platform.
- Dahua & Arrowhead Alarm Products — World-leading CCTV and security hardware, trusted in residential and commercial security systems across Auckland.